About us

LUX Tennis is the brainchild of Joan Soler and Tony Rajaobelina

At LUX Tennis, our mission is to craft extraordinary tennis experiences that resonate both on and off the court. Under the expert guidance of our master coaches and ATP/WTA level professionals, we aspire to create unforgettable memories for our clients.

Established in 2018 and headquartered in Spain, LUX Tennis is the brainchild of Joan Soler and Tony Rajaobelina, both former professional tennis players. Our operations span globally, offering comprehensive tennis activities, personalised programs and private training to clients at luxury resorts or any location of their choosing. We proudly serve over 40 destinations around the world.

Our team combines deep-seated knowledge and extensive experience with effective training strategies to cater to the diverse needs of tennis enthusiasts worldwide. Whether you’re vacationing at a luxury resort, seeking a private coach at your residence, or preparing for a Pro tournament, LUX Tennis is your ideal partner.
Joan Soler, the Founder & CEO of LUX Tennis, explains, “Our focus lies in understanding the unique needs of our clients to deliver an unparalleled tennis experience. Through quality coaching and personalised tennis programs, we cater to all levels – from beginners to seasoned players aiming to refine their skills or prepare for professional tournaments.”

We pride ourselves in providing a range of exclusive tennis services tailored to ensure our clients enjoy the best possible experiences.

Joan Soler
Tony Rajaobelina

LUX Tennis
LUX Tennis Management Team
Joan Soler
Chief Executive Officer
Tony Rajaobelina
Chief Operating Officer
Axel Dormans
Chief Financial Officer
Sania Zemmouri
Human Resources Manager
Isabela Almeida
Event Manager
Guilherme Silva
Guest Experience Manager
Elodie Busson
Coach Recruiter
Yasmin Lara
Social Media Manager
Contact us
We will assist you right away. Get in touch with us at: contact@luxtennis.com reservations@luxtennis.com hr@luxtennis.com